With 150 million Euro, the three ENGEL Deutschland sites have booked their highest turnover of all ages. This actually means an increase of 70% over a period of five years. The market share is approx. 20 percent. In addition to the general market trend towards system suppliers, the three managing directors Ralf Christofori (Nürnberg), Rolf Saß (Hagen) and Christopher Vitz (Hannover) see the specific reasons for success in the increasing concentration on customer-specific and demanding solutions in application technology.
Because of the increasing pressure from competition out of cheap labour markets – Asia in particular – ever more European injection moulding manufacturers are concentrating on specialisation, branch orientation or highly-technical processes. It was particularly important for German as a high wages country to secure itself in the commercial environment over the past years. The main emphasis was on qualitative and economically productive solutions. As a branch-competent system supplier, ENGEL was able to score highly here. The motto "Everything from one source – everything from ENGEL" has long been the philosophy of the company. Which means: Injection moulding technology from one source: Machines, automation, processes, training and service are all perfectly integrated within ENGEL. Plus: Innovation and technology leadership bring decisive competitive advantages to the customer. In addition, ENGEL Deutschland achieved approx. 20 percent of its turnover by supporting German companies in their expansion within Eastern Europe.
ENGEL Deutschland
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Press release (pdf) Picture 1 (Nürnberg) Picture 2 (Hagen) Picture 3 (Hannover)